The new urban center of outlets is a stage filled with brilliant fashions, providing a casual lifestyle and forming a brand new consumption and social value perspective. Besides the famous-brand commodity discount stores, the new city center of outlets engages itself in a series of format forms such as conference and exhibition, business and office, hotel and tourism, catering and entertainment, theme park, sports and leisure, property and living, etc., which not only satisfies various needs of consumers in clothing, food, use and transportation, but also establishes an experiential consumption center and leads a new lifestyle of fashionable shopping.

The new urban center of outlets is a show place for international brands, and a stake of Chinese brands, as well as a school and practicing place for the national brands to learn from their international counterparts. The creation of the new urban center of "outlets" will drive the promotion of national brands and finally realize the competition with international brands.

The clear development direction of Outlet (China) guides the brand to build a sales platform at a higher level, which helps further improve the culture notion of the brand. Guided by the international famous brands, we've been adding domestic well-known private brands while gathering world-renowned ones, to establish a new Chinese-style outlets brand integrating world-new fashion leisure, shopping and Chinese traditional culture, which will help brand owners to strengthen and improve the brand competence and market influence, thus improving customers' loyalty to the brand. This is the embodiment of value of brand owners.

Customer value: enable consumers to experience the consumption concept brought by the world's top fashion at the same time of leisure and shopping.. You would be provided with a brand new perspective in observing the world, as well as an entertaining lifestyle with leisure. Within this living space integrated with leisure, entertainment and shopping, you can pursue for a real high-quality life. Customers can feel the international consumption pattern filled with fashion, advancement, opening-up, convenience and atmosphere of humanism.